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CLOUD-DIGITAL-LEADER · Question #286

An organization has decided to create a mobile app for their customer-facing service. What may have prompted this business decision?

The correct answer is A. Customers expect information to be easily accessible on any device.. Organizations build mobile apps primarily because customers demand seamless access to services from any device, not just desktops.

Driving Digital Transformation

Question

An organization has decided to create a mobile app for their customer-facing service. What may have prompted this business decision?

Options

  • ACustomers expect information to be easily accessible on any device.
  • BCustomers expect mobile-only access to information in the cloud era
  • CDevelopers can apply increased data security on a mobile app.
  • DDevelopers can run different versions of the service to test features only through a mobile app.

How the community answered

(39 responses)
  • A
    92% (36)
  • C
    5% (2)
  • D
    3% (1)

Why each option

Organizations build mobile apps primarily because customers demand seamless access to services from any device, not just desktops.

ACustomers expect information to be easily accessible on any device.Correct

Modern consumer behavior is driven by the expectation that services are available across all devices, including smartphones and tablets. A mobile app directly addresses this expectation by providing an optimized, always-accessible experience. Meeting customer accessibility expectations is one of the most common and well-established business drivers for mobile app development.

BCustomers expect mobile-only access to information in the cloud era

Customers do not expect mobile-only access - they expect multi-device access, and restricting a service to mobile would exclude desktop users.

CDevelopers can apply increased data security on a mobile app.

Application security is determined by design and implementation practices, not by the platform type, so mobile does not inherently offer increased data security.

DDevelopers can run different versions of the service to test features only through a mobile app.

Feature testing through different versions, such as A/B testing, can be done across web and desktop platforms and is not exclusive to mobile apps.

Concept tested: Business drivers for mobile application development

Source: https://cloud.google.com/solutions/mobile

Topics

#Customer Experience#Mobile Strategy#Digital Transformation#Business Drivers

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