The MOST effective way for an information security manager to secure senior management support for the information security strategy is by:

While best practices provide context, merely presenting them without tailoring to the organization's specific needs and educating on the 'why' is less effective.

Cost-effectiveness is important, but management needs to first understand *why* the controls are needed before evaluating their cost.

Educating management on the critical business need for the information security program, explaining risks in business terms, and demonstrating how the strategy supports organizational goals fosters understanding and buy-in. This proactive communication helps senior management comprehend the value and necessity of security investments, translating technical requirements into strategic business imperatives.

While threat reports can be part of the education, focusing solely on fear without a clear explanation of the program's strategic value is often less effective for sustained support.