What is the main purpose of requiring marketers to use the Wireless Domain Registry?

The correct answer is B. To prevent unauthorized emails to mobile devices. The Wireless Domain Registry is a list of domain names that are used to transmit electronic messages to wireless devices, such as cell phones and pagers. The purpose of the registry is to protect wireless consumers from unwanted commercial electronic mail messages, by identifying

Health, Financial & Marketing Privacy

Question

Options

ATo access a current list of wireless domain names
BTo prevent unauthorized emails to mobile devices
CTo acquire authorization to send emails to mobile devices
DTo ensure their emails are sent to actual wireless subscribers

How the community answered

(23 responses)

A
17% (4)
B
74% (17)
C
4% (1)
D
4% (1)

Explanation

The Wireless Domain Registry is a list of domain names that are used to transmit electronic messages to wireless devices, such as cell phones and pagers. The purpose of the registry is to protect wireless consumers from unwanted commercial electronic mail messages, by identifying the domain names for those who send such messages. Marketers are required to use the registry to avoid sending unsolicited emails to wireless devices, which may incur costs or inconvenience for the recipients. Sending such emails without the express prior authorization of the recipient is a violation of the CAN-SPAM Act of 2003.

Topics

#Wireless Domain Registry#mobile marketing#CAN-SPAM#email opt-out

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