CIPP-US Question #25: Real Exam Question with Answer & Explanation

Question

Options

• ATo diminish the use of electronic messages to send sexually explicit materials
• BTo authorize the states to enforce federal privacy laws for electronic marketing
• CTo empower the FTC to create rules for messages containing sexually explicit content
• DTo ensure that organizations respect individual rights when using electronic advertising

Explanation

The CAN-SPAM Act is a federal law that sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have you stop emailing them, and spells out tough penalties for violations. The main purpose of the act is to protect consumers from unwanted and deceptive email messages and to give them more control over their online privacy. The act applies to all commercial messages, which are defined as "any electronic mail message the primary purpose of which is the commercial advertisement or promotion of a commercial product or service". The act does not apply to transactional or relationship messages, which are messages that facilitate an agreed-upon transaction or update a customer about an existing business relationship. The act also does not apply to non- commercial messages, such as political or charitable solicitations.

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