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CIPP-US · Question #116

CIPP-US Question #116: Real Exam Question with Answer & Explanation

The correct answer is A. Scanning a client's social media accounts to use in a client profile without notice to the client.. The biggest potential privacy concern related to Chanel's use of this new software is scanning a client's social media accounts to use in a client profile without notice to the client. This could violate the client's reasonable expectation of privacy and consent, as well as the p

Question

Chanel Hair Studio is a busy high-end hair salon. In an effort to maximize efficiency of its operations and reduce wait times for appointments, Chanel decides to implement artificial intelligence software that will use client profiles and history to predict which clients will likely be late for their appointments. Information used to create the client profile included appointment history, distance from the salon, and any references to being tardy pulled from the client's social media accounts. If a client is predicted to be late, their appointment will be cancelled within 5 minutes. Based on the details, what is the biggest potential privacy concern related to Chanel's use of this new software?

Options

  • AScanning a client's social media accounts to use in a client profile without notice to the client.
  • BCalculating client profile address distance from the salon to determine location from salon to help
  • CUsing client profile information for any purpose other than setting up an appointment.
  • DAssessing client tardiness history with the salon for predictive purposes.

Explanation

The biggest potential privacy concern related to Chanel's use of this new software is scanning a client's social media accounts to use in a client profile without notice to the client. This could violate the client's reasonable expectation of privacy and consent, as well as the privacy policies of the social media platforms. The client may not be aware that their social media posts are being used for this purpose, and may not have given their permission or opt-in consent for such data collection and processing. This could also expose the client to potential discrimination or harm based on their social media activity, such as losing their appointment or being charged a cancellation fee. Furthermore, this practice could conflict with the Fair Information Practice Principles (FIPPs), such as transparency, purpose specification, and data minimization.

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