CIPP-E · Question #5
SCENARIO Please use the following to answer the next question: You have just been hired by a toy manufacturer based in Hong Kong. The company sells a broad range of dolls, action figures and plush…
The correct answer is D. Parental consent for a child's use of the action figures would have to be obtained before any data. According to Article 8 of the GDPR, where the processing of personal data is based on consent and the offer of an information society service (ISS) is directly made to a child, the processing is lawful only if the child is at least 16 years old, or if the consent is given or…
Question
SCENARIO Please use the following to answer the next question:
You have just been hired by a toy manufacturer based in Hong Kong. The company sells a broad range of dolls, action figures and plush toys that can be found internationally in a wide variety of retail stores. Although the manufacturer has no offices outside Hong Kong and in fact does not employ any staff outside Hong Kong, it has entered into a number of local distribution contracts. The toys produced by the company can be found in all popular toy stores throughout Europe, the United States and Asia. A large portion of the company's revenue is due to international sales. The company now wishes to launch a new range of connected toys, ones that can talk and interact with children. The CEO of the company is touting these toys as the next big thing, due to the increased possibilities offered: The figures can answer children's Questions: on various subjects, such as mathematical calculations or the weather. Each figure is equipped with a microphone and speaker and can connect to any smartphone or tablet via Bluetooth. Any mobile device within a 10-meter radius can connect to the toys via Bluetooth as well. The figures can also be associated with other figures (from the same manufacturer) and interact with each other for an enhanced play experience. When a child asks the toy a QUESTION, the request is sent to the cloud for analysis, and the answer is generated on cloud servers and sent back to the figure. The answer is given through the figure's integrated speakers, making it appear as though that the toy is actually responding to the child's QUESTION. The packaging of the toy does not provide technical details on how this works, nor does it mention that this feature requires an internet connection. The necessary data processing for this has been outsourced to a data center located in South Africa. However, your company has not yet revised its consumer-facing privacy policy to indicate this. In parallel, the company is planning to introduce a new range of game systems through which consumers can play the characters they acquire in the course of playing the game. The system will come bundled with a portal that includes a Near-Field Communications (NFC) reader. This device will read an RFID tag in the action figure, making the figure come to life onscreen. Each character has its own stock features and abilities, but it is also possible to earn additional ones by accomplishing game goals. The only information stored in the tag relates to the figures' abilities. It is easy to switch characters during the game, and it is possible to bring the figure to locations outside of the home and have the character's abilities remain intact. To ensure GDPR compliance, what should be the company's position on the issue of consent?
Options
- AThe child, as the user of the action figure, can provide consent himself, as long as no information
- BWritten authorization attesting to the responsible use of children's data would need to be obtained
- CConsent for data collection is implied through the parent's purchase of the action figure for the
- DParental consent for a child's use of the action figures would have to be obtained before any data
How the community answered
(23 responses)- A4% (1)
- B13% (3)
- C9% (2)
- D74% (17)
Explanation
According to Article 8 of the GDPR, where the processing of personal data is based on consent and the offer of an information society service (ISS) is directly made to a child, the processing is lawful only if the child is at least 16 years old, or if the consent is given or authorised by the holder of parental responsibility over the child. The GDPR allows EU member states to lower the age threshold to a minimum of 13 years. The data controller must make reasonable efforts to verify that the consent is given or authorised by the holder of parental responsibility, taking into account available technology. An ISS is any service normally provided for remuneration, at a distance, by electronic means and at the individual request of a recipient of services. Examples of ISS include online marketplaces, social media platforms, and online games. In this scenario, the company is offering an ISS to children, as the connected toys can talk and interact with children via the internet. The company is also processing personal data of the children, such as their voice, questions, preferences, and location. Therefore, the company must obtain parental consent for the use of the action figures before any data can be collected, unless the child is above the age threshold set by the relevant EU member state. The company must also inform the parents and the children about the nature and purpose of the data processing, the data transfers to South Africa, and the rights of the data subjects. The company must also ensure that the data processing is fair, lawful, transparent, and in accordance with the data protection principles and the children's best interests.
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