IAPP
CIPP-E · Question #30
CIPP-E Question #30: Real Exam Question with Answer & Explanation
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Question
A U.S.-based online shop uses sophisticated software to track the browsing behavior of its European customers and predict future purchases. It also shares this information with third parties. Under the GDPR, what is the online shop's PRIMARY obligation while engaging in this kind of profiling?
Options
- AIt must solicit informed consent through a notice on its website
- BIt must seek authorization from the European supervisory authorities
- CIt must be able to demonstrate a prior business relationship with the customers
- DIt must prove that it uses sufficient security safeguards to protect customer data
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