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CIPP-E · Question #227
CIPP-E Question #227: Real Exam Question with Answer & Explanation
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Question
Jerry the Chief Marketing Officer for a sports apparel and trophy company, sells products to schools and athletic clubs globally Recently the company has decided to invest in a new line of customized sports equipment Jerry plans to email his current customer base to offer them a discount on their first purchase of such equipment. Jerry tells Kate, the Director of Privacy, about his plan. What is the best guidance Kate can provide to Jerry?
Options
- APermit Jerry to carry out his plan on the basis of marketing similar products to existing customers.
- BRequire Jerry to send all current customers a second notice to allow them to opt-in to marketing
- CPermit Jerry to carry out his marketing plan on the basis of legitimate interest
- DRequire Jerry to include an option to opt out of marketing emails in the future
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