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CIPP-E · Question #227
Jerry the Chief Marketing Officer for a sports apparel and trophy company, sells products to schools and athletic clubs globally Recently the company has decided to invest in a new line of…
The correct answer is B. Require Jerry to send all current customers a second notice to allow them to opt-in to marketing. You've hit your limit · resets 12:50am (America/New_York)
Compliance with European Data Protection Law
Question
Jerry the Chief Marketing Officer for a sports apparel and trophy company, sells products to schools and athletic clubs globally Recently the company has decided to invest in a new line of customized sports equipment Jerry plans to email his current customer base to offer them a discount on their first purchase of such equipment. Jerry tells Kate, the Director of Privacy, about his plan. What is the best guidance Kate can provide to Jerry?
Options
- APermit Jerry to carry out his plan on the basis of marketing similar products to existing customers.
- BRequire Jerry to send all current customers a second notice to allow them to opt-in to marketing
- CPermit Jerry to carry out his marketing plan on the basis of legitimate interest
- DRequire Jerry to include an option to opt out of marketing emails in the future
How the community answered
(40 responses)- A5% (2)
- B75% (30)
- C15% (6)
- D5% (2)
Explanation
You've hit your limit · resets 12:50am (America/New_York)
Topics
#direct marketing#consent#email marketing#soft opt-in
Community Discussion
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