CIPP-E · Question #126
Which of the following is an example of direct marketing that would be subject to European data protection laws?
The correct answer is D. A revision of contract terms conveyed to an individual by SMS from a marketing organization. According to the definition of direct marketing in the context of data protection law, it is personal data processed to communicate a marketing or advertising message. This includes messages from commercial organisations, as well as from charities and political organisations…
Question
Which of the following is an example of direct marketing that would be subject to European data protection laws?
Options
- AAn updated privacy notice sent to an individual's personal email address.
- BA charity fundraising event notice sent to an individual at her business address.
- CA service outage notification provided to an individual by recorded telephone message.
- DA revision of contract terms conveyed to an individual by SMS from a marketing organization.
How the community answered
(30 responses)- A3% (1)
- B13% (4)
- C7% (2)
- D77% (23)
Explanation
According to the definition of direct marketing in the context of data protection law, it is personal data processed to communicate a marketing or advertising message. This includes messages from commercial organisations, as well as from charities and political organisations. Therefore, option D is an example of direct marketing that would be subject to European data protection laws, as it involves sending a marketing message by SMS to an individual.
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