CERTIFIED-DATA-ANALYST-ASSOCIATE · Question #37
CERTIFIED-DATA-ANALYST-ASSOCIATE Question #37: Real Exam Question with Answer & Explanation
The correct answer is E: Sankey. A Sankey diagram is specifically designed to show flow and proportional relationships between stages - making it ideal for visualizing user journeys through a website, where you track how traffic moves from page to page and where users drop off. A heatmap (A) shows intensity or d
Question
A data analyst has been asked to produce a visualization that shows the flow of users through a website. Which of the following is used for visualizing this type of flow?
Options
- AHeatmap
- BChoropleth
- CWord Cloud
- DPivot Table
- ESankey
Explanation
A Sankey diagram is specifically designed to show flow and proportional relationships between stages - making it ideal for visualizing user journeys through a website, where you track how traffic moves from page to page and where users drop off. A heatmap (A) shows intensity or density on a surface (e.g., where users click), not sequential flow. A choropleth (B) is a map that uses color to represent values across geographic regions. A word cloud (C) displays text frequency visually and has no flow or navigation context. A pivot table (D) is a tabular data summarization tool, not a visualization of movement.
Memory tip: Think of the word "Sankey" as containing "ank" - like a channel or pipe that liquid flows through. Sankey diagrams literally look like flowing ribbons, which mirrors how users flow through a site.
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