CDPSE · Question #381
When capturing browsing and purchase data from consumers visiting a corporate website more than once, which of the following metadata-based technologies is typically used to identify a consumer?
The correct answer is A. HTTP cookie. HTTP cookies are the standard metadata-based technology used by websites to identify returning visitors across multiple sessions. When a user first visits a site, the server sets a cookie in the browser; on subsequent visits, the browser sends that cookie back, allowing the serve
Question
When capturing browsing and purchase data from consumers visiting a corporate website more than once, which of the following metadata-based technologies is typically used to identify a consumer?
Options
- AHTTP cookie
- BServer cookie
- CSupercookie
- DFlash cookie
How the community answered
(32 responses)- A94% (30)
- C3% (1)
- D3% (1)
Explanation
HTTP cookies are the standard metadata-based technology used by websites to identify returning visitors across multiple sessions. When a user first visits a site, the server sets a cookie in the browser; on subsequent visits, the browser sends that cookie back, allowing the server to recognize the user and track browsing and purchase behavior. 'Server cookie' (B) is not a recognized standard term. Supercookies (C) use more persistent mechanisms (such as ETags or browser storage) to re-create cookies after deletion, but they are not the typical first-choice technology. Flash cookies (D) are Local Shared Objects tied to the Adobe Flash plugin, which is now largely deprecated.
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