An audit of an organization's customer relationship management (CRM) system revealed duplicate user accounts for many customers. Which of the following should be the IT privacy practitioner's GREATEST

The correct answer is D. Critical communications may not reach the correct customer contacts.. From a privacy standpoint, the most serious concern is that critical communications - such as data breach notifications, consent withdrawal confirmations, or account security alerts - may fail to reach the right individual or may be sent to the wrong person due to duplicate recor

Data Life Cycle

Question

An audit of an organization’s customer relationship management (CRM) system revealed duplicate user accounts for many customers. Which of the following should be the IT privacy practitioner's GREATEST concern?

Options

ADuplicates may lead to increased customer inquiries and communication costs.
BLack of data quality violates database integrity rules.
CLack of data quality may result in increased audit findings.
DCritical communications may not reach the correct customer contacts.

How the community answered

(50 responses)

A
26% (13)
B
12% (6)
C
6% (3)
D
56% (28)

Explanation

From a privacy standpoint, the most serious concern is that critical communications - such as data breach notifications, consent withdrawal confirmations, or account security alerts - may fail to reach the right individual or may be sent to the wrong person due to duplicate records. This directly violates data subjects' rights and regulatory notification obligations. Increased customer inquiries (A) and audit findings (C) are operational and compliance concerns. Database integrity violations (B) are a technical issue. Only option D represents a direct, concrete harm to data subjects' privacy rights.

Topics

#Data Quality#Data Accuracy#Privacy Risk#Data Subject Rights

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