The Cloud Security Alliance (CSA) publishes the Notorious Nine, a list of common threats to organizations participating in cloud computing. According to the CSA, an organization that suffers a data…

Data breaches often trigger legal and regulatory requirements for notification, leading to significant compliance costs.

A data breach severely damages an organization's public image and goodwill, impacting customer trust and brand reputation.

Loss of public trust and reputation due to a breach can directly lead to customers moving to competitors, resulting in a loss of market share.

The cost of detection refers to the expenses incurred in identifying that a breach has occurred, which precedes suffering the *negative effects* of the breach itself, such as compliance costs, reputational damage, and loss of market share. These negative effects are consequences *after* the breach has been detected and confirmed.