CAS-001 · Question #106
ABC will share some of its customer information with XYZ. However, XYZ can only contact ABC customers who explicitly agreed to being contacted by third parties. Which of the following documents…
The correct answer is A. BPA. A Business Partnership Agreement (BPA) is a formal legal document that defines the terms, conditions, and boundaries of a commercial relationship between two organizations. When two companies agree to share customer data under specific consent-based conditions - such as only…
Question
ABC will share some of its customer information with XYZ. However, XYZ can only contact ABC customers who explicitly agreed to being contacted by third parties. Which of the following documents would contain the details of this marketing agreement?
Options
- ABPA
- BISA
- CNDA
- DSLA
How the community answered
(35 responses)- A94% (33)
- B3% (1)
- C3% (1)
Explanation
A Business Partnership Agreement (BPA) is a formal legal document that defines the terms, conditions, and boundaries of a commercial relationship between two organizations. When two companies agree to share customer data under specific consent-based conditions - such as only sharing records of customers who explicitly opted in to third-party marketing - those specific rules and restrictions are codified in the BPA. An ISA (Interconnection Security Agreement) governs the technical and security requirements for systems that are interconnected, not the business rules around data sharing. An NDA (Non-Disclosure Agreement) restricts the disclosure of confidential information to external parties but does not define the marketing terms of a data-sharing arrangement. An SLA (Service Level Agreement) defines performance metrics and service guarantees between a provider and customer, not the terms of a marketing data-sharing arrangement.
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