During the release planning meeting, it is difficult to agree on priorities. Sales want to implement some new features to catch up with the competitors. Marketing want to work on a mobile interface…

Question

Options

• AApproach Senior Management and ask for priorities.
• BSurvey the existing customers and prioritize according to their views.
• CThe Product Owner will set the priorities.

• A
  16% (5)
• B
  10% (3)
• C
  74% (23)

Explanation

Option C is correct because in Scrum and Agile frameworks, the Product Owner (PO) is solely responsible for managing and prioritizing the Product Backlog - this is a core, non-negotiable accountability defined in the Scrum Guide. The PO's role exists precisely to resolve competing stakeholder interests and translate business value into a single ordered backlog.

Option A is wrong because escalating to senior management bypasses the PO's authority and undermines the Agile structure; the PO already represents organizational priorities and should not need senior management to intervene in routine backlog decisions.

Option B is wrong because while customer feedback is a valuable input for the PO, directly letting customers set priorities hands decision-making to external parties - the PO synthesizes customer needs alongside business strategy, competitor positioning, and technical considerations to make the final call.

Memory tip: Think of the Product Owner as the single "voice of the product" - whenever a question describes a priority conflict between stakeholders (Sales, Marketing, Support, customers, management), the answer is almost always that the PO decides, not a committee, not a vote, not a survey.

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