According to the 'change formula' (Beckhard and Harris), which response will increase the desirability to an individual of the proposed change or end state?

The correct answer is A. Focus on the benefits of the change. Focus on Benefits: Highlighting the benefits of the change makes the desired end state more attractive, increasing buy-in and reducing resistance. This aligns with the Beckhard and Harris change formula, where the perceived benefits of change must outweigh the dissatisfaction…

Change Management Models and Frameworks

Question

According to the 'change formula' (Beckhard and Harris), which response will increase the desirability to an individual of the proposed change or end state?

Options

AFocus on the benefits of the change.
BCommunicate the 'burning platform.'
CClarify the steps users need to take.
DPut mitigations in place to reduce risk.

How the community answered

(32 responses)

A
88% (28)
B
3% (1)
D
9% (3)

Explanation

Focus on Benefits: Highlighting the benefits of the change makes the desired end state more attractive, increasing buy-in and reducing resistance. This aligns with the Beckhard and Harris change formula, where the perceived benefits of change must outweigh the dissatisfaction with the status quo and the cost of change.

Topics

#change formula#Beckhard and Harris#desirability#benefits communication

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