A retail company wants to target customers who viewed a product category on their website within the last 24 hours. What type of segmentation should they use?

Question

Options

• AStatic Segmentation
• BBatch Segmentation
• CDynamic Segmentation
• DPredictive Segmentation

• A
  16% (6)
• B
  3% (1)
• C
  74% (28)
• D
  8% (3)

Explanation

Dynamic Segmentation is correct because it updates in real time (or near real time) as customer behavior changes - so a customer who viewed a product category within the last 24 hours is automatically added to (and later removed from) the segment without manual intervention.

Why the others are wrong:

• A. Static Segmentation - a fixed list of customers defined once and not updated automatically; it can't reflect yesterday's browsing behavior.
• B. Batch Segmentation - processes data in scheduled bulk runs (e.g., nightly), which is too slow and too infrequent for a 24-hour recency window.
• D. Predictive Segmentation - uses machine learning to forecast future behavior (e.g., likelihood to purchase), not to track recent actions.

Memory tip: Think of "Dynamic" as "live" - if the segment needs to react to what someone just did, it must be dynamic. Whenever you see time-sensitive behavioral triggers (last X hours/days), choose Dynamic Segmentation.

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