What are characteristics of static segments? (Select two.)

Question

Options

• AFixed membership that does not change over time.
• BUpdates automatically when customer behavior changes.
• CIdeal for historical analysis and reporting.
• DRequires real-time data streaming.

• A
  82% (14)
• B
  6% (1)
• D
  12% (2)

Explanation

Static segments are defined at a point in time and frozen - once created, their membership doesn't change unless manually updated. This makes A correct: membership is fixed. That fixed nature also makes them C correct: because the data doesn't shift, they're reliable for historical analysis and consistent reporting over time.

Why B is wrong: Automatic updates based on changing customer behavior describe dynamic (or live) segments, not static ones - that's the core distinction between the two types.

Why D is wrong: Real-time data streaming is a requirement for dynamic segments that must stay current; static segments are typically built from a snapshot query and require no ongoing data pipeline.

Memory tip: Think of a static segment like a photograph - it captures a moment exactly as it was, never changes, and is perfect for looking back. A dynamic segment is like a live video feed - always current, always updating.

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