What is a critical step in composing a unified customer profile?

Question

Options

• AExporting profiles to an external identity graph.
• BEnabling datasets for profile use.
• CDisabling deterministic identity resolution.
• DUsing static schemas for all data sources.

• A
  4% (1)
• B
  79% (19)
• C
  4% (1)
• D
  13% (3)

Explanation

Enabling datasets for profile use (B) is a critical step because the Real-Time Customer Profile system only ingests data from datasets that have been explicitly enabled for profile - without this step, data sits in the data lake but never contributes to identity resolution or profile building.

• A is wrong - exporting to an external identity graph is not a required step; the platform handles identity resolution internally, and exporting is an optional downstream action.
• C is wrong - you want deterministic identity resolution enabled, not disabled; disabling it would undermine the accuracy of profile stitching across sources.
• D is wrong - static schemas are actually a limitation; unified profiles benefit from flexible, schema-on-read or extensible schemas (like XDM in Adobe Experience Platform) to accommodate diverse data sources.

Memory tip: Think of it as "opt-in" data - datasets must raise their hand to participate in the profile. If a dataset isn't enabled, the profile never sees it, no matter how clean the data is.

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