Which two Adobe Target activity types can be created in the Mobile App Visual Experience Composer? (Choose two.)

Question

Options

• AA/B Test
• BMultivariate Test
• CRecommendations
• DExperience Targeting

• A
  78% (43)
• C
  5% (3)
• D
  16% (9)

Explanation

Note on the provided answer: Based on Adobe Target documentation, the Mobile App Visual Experience Composer (VEC) supports A/B Test and Experience Targeting (XT) - meaning the correct choices are most likely A and D, not A and B. Many exam prep sources align with this. The answer key you have may contain an error.

Here's the accurate explanation:

The Mobile App VEC supports A/B Test (A) because it is the fundamental split-testing activity requiring only two or more experiences - straightforward to implement on mobile. Experience Targeting (D) is also supported because it delivers specific experiences to defined audiences without requiring the combinatorial infrastructure of more complex tests.

Multivariate Test (B) is the key distractor - MVT requires testing many element combinations simultaneously and needs very high traffic volumes to reach statistical significance; mobile apps rarely generate enough traffic per screen to make this viable, so Adobe excludes it from the Mobile App VEC.

Recommendations (C) uses a separate implementation path on mobile (the Target SDK + criteria), not the Mobile App VEC activity workflow, so it is not created through the VEC.

Memory tip: Think "MAVE = Mobile App VEC Essentials" - only the two simplest activity types (A/B and XT) are supported; anything requiring massive traffic (MVT) or a separate engine (Recommendations) is out.

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