Once the Target request (mbox) is received by Adobe Target, what gets executed first?

Question

Options

• AProfile scripts
• BAudience qualification
• CContent scripts
• DDOM Manipulation

• A
  80% (28)
• B
  11% (4)
• C
  3% (1)
• D
  6% (2)

Explanation

Profile scripts execute first because Adobe Target needs to evaluate and update visitor profile attributes before it can do anything else - audience qualification depends on the data that profile scripts produce. You can't determine which audience a visitor belongs to until you know their profile values.

Why the distractors are wrong:

• B (Audience qualification) comes after profile scripts, since audiences are defined using profile attributes that scripts may modify or set.
• C (Content scripts) run later in the pipeline, after a visitor has been matched to an activity and an experience.
• D (DOM Manipulation) is a client-side operation that happens in the browser after Target has already responded with content - it's the very last step, not the first.

Memory tip: Think of it as a funnel - Profile → Audience → Activity/Content → DOM. Profile scripts are the "raw ingredient" step; everything downstream depends on them, so they must run first.

No community discussion yet for this question.