Which feature allows Adobe Experience Manager to directly deliver content to Adobe Target?

Question

Options

• AContent Fragments
• BExperience Fragments
• CAPI Connectors
• DProfile Scripts

• A
  3% (2)
• B
  73% (43)
• C
  15% (9)
• D
  8% (5)

Explanation

Experience Fragments are AEM's purpose-built feature for exporting complete, reusable experience components (layout + content combined) directly to Adobe Target as HTML or JSON offers, enabling personalization and A/B testing without leaving the AEM authoring workflow.

Why the distractors are wrong:

• A. Content Fragments - These are structured, channel-agnostic content pieces designed for headless/API delivery. They lack the native "Export to Target" capability that Experience Fragments have.
• C. API Connectors - Not a real AEM feature name; while AEM has APIs, there is no dedicated "API Connectors" feature for Target integration.
• D. Profile Scripts - These belong to Adobe Target itself (used to capture visitor attributes), not AEM, so they have no role in pushing content from AEM.

Memory tip: Think of "Experience" = the full, designed experience a visitor sees, and "Target" = targeting that experience to the right audience. Experience Fragments go to Target because they share the word "experience" in spirit - a complete, targetable unit of content ready for personalization.

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