A mobile app shows outdated offers even after enabling Adobe Target. What is the most likely cause?

Question

Options

• AIncorrect mobile SDK configuration
• BThe pre-hiding snippet is missing
• CThe Target API is caching responses
• DThe app uses server-side delivery

• A
  82% (51)
• B
  5% (3)
• C
  3% (2)
• D
  10% (6)

Explanation

Incorrect mobile SDK configuration (A) is the most likely culprit because Adobe Target on mobile relies entirely on the SDK to fetch, cache, and render personalized offers - if the SDK is misconfigured (wrong client code, wrong environment, missing mbox parameters, or prefetch not set up), the app will simply never retrieve updated offers and fall back to default or cached content. The pre-hiding snippet (B) is a web-only concept used to prevent flicker on AT.js implementations and has no relevance to mobile SDKs. The Target API caching responses (C) is a distractor that inverts the real issue - Target's server returns fresh content; the problem is the app's SDK not requesting or applying it correctly. Server-side delivery (D) wouldn't inherently cause stale offers; it's a valid delivery method that can work correctly when properly implemented.

Memory tip: Think "mobile = SDK" - any mobile Adobe Target problem points to SDK configuration first, just as web problems point to the JavaScript library (AT.js/alloy.js). The SDK is the bridge; a broken bridge means no fresh content gets across.

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