Segment used as checkpoint in a Fallout Visualization with four checkpoints must always use which container already?

Question

Options

• AA container that is a high level then the overall context of the Fallout Visualization.
• BA container that is at a visit level for the overall context of the fallout Visualization
• CA container that is at a lower level than the overall context of the fallout Visualization
• DA container that is at a Visitor level for the overall context of the fallout Visualization

• A
  7% (1)
• B
  13% (2)
• C
  73% (11)
• D
  7% (1)

Explanation

Segments used as checkpoints in Fallout must use a container that is at a lower level than the overall context of the Fallout visualization. With a visitor-context Fallout, segments used as checkpoints must be visit or hit-based segments. With a visit-context Fallout, segments used as checkpoint must be hit-based segments. If you use an invalid combination, the fallout will be 100%. We have added a warning to the Fallout visualization that will display when you add an incompatible segment as a touchpoint. Certain invalid segment container combinations will lead to invalid Fallout diagrams, such as: Using a visitor-based segment as a touchpoint inside a visitor-context Fallout visualization Using a visitor-based segment as a touchpoint inside a visit-context Fallout visualization Using a visit- based segment as a touchpoint inside a visit-context Fallout visualization

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