A customer operating a quick serve restaurant chain uses an interactive menu system that has the capability to Chang the information presented based on the knowledge of the customer and the…

A customer operating a quick serve restaurant chain uses an interactive menu system that has the capability to Chang the information presented based on the knowledge of the customer and the preplanned menu selection currently being promoted The marketing departmentuses this information as well as other information such as weather readings, menu item profitability and menu item availability to determine which products to include in future promotions What type of analytics does this represent?