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SAS_Institute

A00-240 · Question #9

A00-240 Question #9: Real Exam Question with Answer & Explanation

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Question

A marketing manager attempts to determine those customers most likely to purchase additional products as the result of a nation-wide marketing campaign. The manager possesses a historical dataset (CAMPAIGN) of a similar campaign from last year. It has the following characteristics:
  • Target variable Respond (0, 1)
  • Continuous predictor Income
  • Categorical predictor Homeowner(Y, N) Which SAS program performs this analysis?

Options

  • Aproc logistic data=MYDIR.CAMPAIGN descending; class Homeowner; model Respond = Income Homeowner; run;
  • Bproc logistic data = MYDIR.CAMPAIGN descending; by Homeowner; model Respond = Income Homeowner; run;
  • Cproc logistic data = MYDIR.CAMPAIGN descending; model Respond = Income Homeowner; run;
  • Dproc logistic data = MYDIR.CAMPAIGN descending; class Homeowner; model Respond = Income Homeowner; run;

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