SAS_Institute
A00-240 · Question #9
A marketing manager attempts to determine those customers most likely to purchase additional products as the result of a nation-wide marketing campaign. The manager possesses a historical dataset (CAM
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Logistic Regression
Question
A marketing manager attempts to determine those customers most likely to purchase additional products as the result of a nation-wide marketing campaign. The manager possesses a historical dataset (CAMPAIGN) of a similar campaign from last year. It has the following characteristics:
- Target variable Respond (0, 1)
- Continuous predictor Income
- Categorical predictor Homeowner(Y, N) Which SAS program performs this analysis?
Options
- Aproc logistic data=MYDIR.CAMPAIGN descending; class Homeowner; model Respond = Income Homeowner; run;
- Bproc logistic data = MYDIR.CAMPAIGN descending; by Homeowner; model Respond = Income Homeowner; run;
- Cproc logistic data = MYDIR.CAMPAIGN descending; model Respond = Income Homeowner; run;
- Dproc logistic data = MYDIR.CAMPAIGN descending; class Homeowner; model Respond = Income Homeowner; run;
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Topics
#PROC LOGISTIC#Categorical variables#Binary classification#Model specification