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A00-240 · Question #22
A00-240 Question #22: Real Exam Question with Answer & Explanation
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Question
A marketing analyst assessed the effect of web page design (A, B, or C) on customers' intent to purchase an expensive product. The focus group was divided randomly into three sub-groups, each of which was asked to view one of the three pages and then give their intent to purchase on a scale from 0 to 100. The analyst also asked the customers to give their income, which was coded as: I (lowest), II (medium), or III (highest). After analyzing the data, the analyst claimed that there was significant interaction and the webpage design mainly influenced high income people. Which graph supports the analyst's conclusion?
Options
- AGraph A
- BGraph B
- CGraph C
- DGraph D
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