SAS_Institute
A00-240 · Question #15
A marketing campaign will send brochures describing an expensive product to a set of customers. The cost for mailing and production per customer is $50. The company makes $500 revenue for each sale…
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Logistic Regression
Question
A marketing campaign will send brochures describing an expensive product to a set of customers. The cost for mailing and production per customer is $50. The company makes $500 revenue for each sale. What is the profit matrix for a typical person in the population?
Options
- A(Solicit=No, Purchase=No)=0, (Solicit=No, Purchase=Yes)=0, (Solicit=Yes, Purchase=No)=-50, (Solicit=Yes, Purchase=Yes)=0
- B(Solicit=No, Purchase=No)=0, (Solicit=No, Purchase=Yes)=0, (Solicit=Yes, Purchase=No)=-50, (Solicit=Yes, Purchase=Yes)=500
- C(Solicit=No, Purchase=No)=0, (Solicit=No, Purchase=Yes)=0, (Solicit=Yes, Purchase=No)=-50, (Solicit=Yes, Purchase=Yes)=450
- D(Solicit=No, Purchase=No)=0, (Solicit=No, Purchase=Yes)=500, (Solicit=Yes, Purchase=No)=-50, (Solicit=Yes, Purchase=Yes)=0
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Topics
#Profit matrix#Cost-benefit analysis#Classification decisions#Marketing ROI