Which steps Cisco recommended to sell Cisco internet of things solutions?

Question

Options

• AHire new sales team leaders.
• BUnderstand the new technology that the Cisco internet of things has to offer.
• CStart your sales process with cold calls.
• DFocus selling on the IT department.

• A
  5% (2)
• B
  93% (41)
• D
  2% (1)

Explanation

Cisco's recommended approach to selling IoT solutions centers on understanding the technology first (B), because IoT is a complex, cross-domain solution sale - without technical literacy, a salesperson cannot identify customer pain points, communicate value, or engage credible conversations with decision-makers.

Why the distractors are wrong:

• (A) Hiring new sales team leaders is an organizational action, not a recommended sales methodology step - Cisco's guidance focuses on enabling existing teams, not restructuring them.
• (C) Starting with cold calls contradicts modern Cisco sales methodology, which emphasizes consultative, solution-based selling rather than transactional outreach.
• (D) Focusing on the IT department misses the mark because IoT solutions span operational technology (OT) - factories, utilities, transportation - meaning the key buyers are often OT or business-unit stakeholders, not just IT.

Memory tip: Think of IoT as a new language - you can't sell what you can't explain. "Know it to grow it" - Know the technology → B is always the foundation.

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