700-765 · Question #176
What are two common seller obstacles? (Choose two.)
The correct answer is B. Overcrowded portfolios C. Complexity of solution components. Common seller obstacles in Cisco's sales methodology include managing overcrowded portfolios and navigating the complexity of multi-component solutions when positioning offerings to customers.
Question
What are two common seller obstacles? (Choose two.)
Options
- AUnresponsive potential customers
- BOvercrowded portfolios
- CComplexity of solution components
- DSeller competition
- EFragmented solutions
How the community answered
(56 responses)- A5% (3)
- B91% (51)
- D2% (1)
- E2% (1)
Why each option
Common seller obstacles in Cisco's sales methodology include managing overcrowded portfolios and navigating the complexity of multi-component solutions when positioning offerings to customers.
Unresponsive potential customers is a general sales challenge not specifically identified as one of the defined seller obstacles in Cisco's security sales enablement framework.
Overcrowded portfolios make it difficult for sellers to identify and clearly articulate the right solution for a customer's specific needs, leading to confusion and missed opportunities when too many overlapping products exist within the lineup.
Complexity of solution components is a barrier because sellers must understand how multiple integrated products work together technically, which requires deep enablement and increases the risk of miscommunication or misrepresentation to buyers.
Seller competition is an external market factor rather than an internal seller obstacle as defined in Cisco's sales methodology for security portfolio positioning.
Fragmented solutions describe a customer pain point or a product characteristic, not a specific obstacle faced by the seller during the sales engagement process.
Concept tested: Cisco seller obstacles in security portfolio sales
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