How can you effectively talk about sustainability with customers who are new to the concept? (Choose Two)

Question

Options

• AOverwhelm them with data and statistics to ensure they understand the seriousness.
• BStart with basic concepts and gradually discuss more complex issues.
• CRelate sustainability benefits directly to their business needs and goals.
• DFocus solely on the financial burdens of implementing sustainability practices.

• A
  7% (4)
• B
  77% (43)
• C
  16% (9)

Explanation

Note: There appears to be an error in the stated correct answer. Based on sound communication principles, the correct answers should be B and C, not B and D. Here's why:

B and C are correct because introducing sustainability to new customers requires meeting them where they are - starting simple (B) avoids information overload, while connecting sustainability to their specific business goals (C) makes the topic feel relevant and actionable rather than abstract or burdensome.

A is wrong because overwhelming newcomers with data is counterproductive; it creates confusion and resistance rather than understanding or buy-in.

D is wrong because focusing solely on financial burdens frames sustainability negatively and discourages adoption - effective communication highlights value and benefits, not just costs.

Memory tip: Think "Bridge and Connect" - Bridge the knowledge gap with basics, Connect it to their goals. Both moves build the relationship; A and D both push customers away.

If this question came from an official exam prep source, I'd recommend double-checking the answer key - D directly contradicts best practices in sustainability communication and sales, and most reputable sources list B and C as the correct pair for this type of question.

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