What are effective measures of a successful sustainability practice within a business environment? (Choose Two)

Question

Options

• AIncreased waste production.
• BEffective resource management and recycling.
• CDevelopment of sustainable products and services.
• DDecreased stakeholder engagement.

• A
  6% (2)
• B
  18% (6)
• C
  74% (25)
• D
  3% (1)

Explanation

Note: The question asks to "Choose Two," and both B and C are correct answers - the listed answer of only C appears incomplete.

Why B and C are correct: Effective resource management and recycling (B) directly reduces waste, lowers costs, and preserves natural inputs - core pillars of operational sustainability. Developing sustainable products and services (C) embeds environmental responsibility into the business model itself, creating long-term value while meeting growing consumer demand for eco-conscious offerings.

Why the distractors are wrong: Option A (increased waste production) is the opposite of sustainability - excess waste signals inefficiency and environmental harm. Option D (decreased stakeholder engagement) contradicts sustainability principles, since ongoing communication with employees, customers, and communities is essential for accountability and buy-in.

Memory tip: Think of sustainability as a two-sided coin - internal (how you operate: resource management/recycling) and external (what you offer: sustainable products). Any answer that increases harm or reduces connection is automatically wrong.

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