You need to configure the web application that will support the marketing department collaboration sites. What should you implement?

Alternate access mappings (AAM) define how SharePoint responds to requests from different URLs or zones (intranet, extranet, internet) for the same web application - they do not create or namespace site collections per product.

A wildcard inclusion managed path (e.g., /sites/*) tells SharePoint that any URL beneath that segment hosts a separate site collection, enabling administrators and users to create site collections with arbitrary names such as /sites/productA and /sites/productB without pre-registering each path. This scales to any number of product names without additional configuration per product. An explicit inclusion path, by contrast, maps to exactly one predetermined site collection URL.

An explicit inclusion managed path registers a single specific URL as a site collection location; creating one per product name would require manual reconfiguration each time a new product is added, which does not scale.

Creating a new web application for each product name is architecturally excessive and operationally complex; a managed path within a single web application achieves the same URL isolation with far less overhead.