Your customer wants to determine "market baskets." What do you recommend?

Question

Options

• AUse Oracle OLAP Option.
• BUse Oracle SQL Analytic Functions.
• CUse associations algorithm in Oracle Data Mining.
• DUse regression analysis in Oracle Data Mining

• A
  13% (5)
• B
  3% (1)
• C
  79% (31)
• D
  5% (2)

Explanation

Association is a data mining function that discovers the probability of the co- occurrence of items in a collection. The relationships between co-occurring items are expressed as association rules. Market-Basket Analysis Association rules are often used to analyze sales transactions. For example, it might be noted that customers who buy cereal at the grocery store often buy milk at the same time. In fact, association analysis might find that 85% of the checkout sessions that include cereal also include milk. This relationship could be formulated as the following rule. Cereal implies milk with 85% confidence This application of association modeling is called market-basket analysis. It is valuable for direct marketing, sales promotions, and for discovering business trends. Market-basket analysis can also be used effectively for store layout, catalog design, and cross-sell. Association Algorithm Oracle Data Mining uses the Apriori algorithm to calculate association rules for items in frequent

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