CIW
1D0-525 · Question #72
Marty included a banner ad for her online MP3 player store on a music download Web site. She found that 72 percent of users who visited the site via banner ad clickthrough became customers. Which of…
The correct answer is B. Conversion rate. See the full explanation below for the reasoning.
Question
Marty included a banner ad for her online MP3 player store on a music download Web site. She found that 72 percent of users who visited the site via banner ad clickthrough became customers. Which of the following is the term for this percentage?
Options
- AExposure rate
- BConversion rate
- CPurchase rate
- DClickthrough rate
How the community answered
(47 responses)- A6% (3)
- B77% (36)
- C13% (6)
- D4% (2)
Community Discussion
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