Which of the following is the most effective strategy for conducting an opt-in e-mail marketing campaign?

Question

Options

• ACreate an executable ActiveX application as an e-mail attachment that describes the company.
• BSend e-mail messages once a day to initial contacts for the first two weeks.
• CCreate an executable Java application as an e-mail attachment that describes the company.
• DSend e-mail messages once every two weeks to follow up on an initial contact.

• A
  4% (2)
• B
  12% (6)
• C
  6% (3)
• D
  78% (38)

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