1D0-520 · Question #142
You have included a check box on a registration Web page that users accessing your site can select to receive periodic bulk e-mail from your company. What must you include in your bulk e- mail…
The correct answer is A. An opt-out option to discontinue receiving the messages. See the full explanation below for the reasoning.
Question
You have included a check box on a registration Web page that users accessing your site can select to receive periodic bulk e-mail from your company. What must you include in your bulk e- mail messages to your subscribers?
Options
- AAn opt-out option to discontinue receiving the messages
- BAn opt-in option to receive similar messages from related companies
- CA section in which recipients can provide feedback about the company
- DCoupons for product specials that can be printed and redeemed on future purchases
How the community answered
(17 responses)- A76% (13)
- B6% (1)
- C12% (2)
- D6% (1)
Community Discussion
4
Hiroshi T.Dec 19, 2025A is correct. CIW and the relevant anti-spam standards require that every bulk commercial email include a clear, functional opt-out mechanism so recipients can unsubscribe at any time, and this applies even when the user originally opted in via a checkbox on your registration page.
Ola B.Dec 20, 2025Hiroshi is right on the opt-out requirement, but worth adding that the unsubscribe mechanism has to actually work within a reasonable timeframe, not just exist as a link that bounces or takes 30 days to process, which is a detail the exam will sometimes test on.
Viktor S.Dec 3, 2025The checkbox opt-in on the registration page is a good sign someone did their homework, but it does not get you off the hook forever. Every bulk message you send must include a clear way for subscribers to say "stop sending me this," which is A, because CAN-SPAM and basic permission marketing both require an unsubscribe mechanism in every single message, not just the first one.
Ola B.Dec 5, 2025Option B tripped me up for a second because sharing opt-in lists with "related companies" sounds like something real companies do, but that is exactly the kind of move that gets you flagged as spam and violates CAN-SPAM rules. Spin up a test campaign in Mailchimp's free tier and you will see it forces you to include an unsubscribe link before it even lets you send, which is why A is the answer you need.